3 Steps Up Coffee House
605 Brock St N
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Date & Time

September 24, 2019
9:00 AM – 11:20 AM 


$25 members
$30 non members
Rates go up Sept 18th
cancellation policy

Did you know, it costs ten times more to find a new customer than it does to sell to existing customers? And yet time and again business owners focus their energy and money on attracting new customers. Fact is, you probably have untapped business opportunity right in your own back yard and you have already invested the time and money to find them. Why look elsewhere first?

This presentation is based on the story of ‘’Acres of Diamonds”. The story of a man spending his entire life and all his money searching for a diamond mine to make his fortune. When he died, they sold his farm and they discovered the most magnificent diamond mine in all history in his backyard. The moral of the story – always start in your own backyard before you go off spending time and money in unknown territory.

Learn how to:

  • identify the revenue opportunities sitting in your backyard
  • sell more to existing customers
  • gain new customers from current and past customers.

You’ll leave this session with a clear understanding of who your diamonds are and how you are going to bring them value. You will be able to dig down deep and find lots of business opportunities right in your own back yard!

Please Note that you must
pre-register for this event.

Judi Hughes

Judi Hughes

Judi Hughes is passionate about small business. She has built, bought, grown and sold several successful businesses. She jokes that her small business wisdom comes from the many mistakes she has made and the lessons she has learned over the past 35 years. Judi knows that being in your own business is not always all it’s cracked up to be. She also knows, if you are prepared to do the work, being in your own business can be fulfilling and financially rewarding. Through her interactive presentations, Judi shares insights, skills and real-life stories to help small business owners re-connect with their dreams and build the business they want.


Cancellation Policy: Refunds or credits will only be issued if the reservation is cancelled 72 hours prior to the event. An administration fee of $10 will be charged for any refund or credit processed.

3 Steps Up