“The best marketing in the world solves a problem.” shared our speaker this week and this started me thinking.
What problem does Company of Women solve?
When I started the organization sixteen years ago, I have to confess it wasn’t that altruistic – I was solving my own problem – I wanted to meet like-minded women who had their own business. I was looking for friends.
Since starting my consulting practice I’d found that while my existing friends were sort of supportive, they didn’t get it. They didn’t get the number of hours I worked or the pressures I faced to make my business work.
Let’s face it, it can be very isolating working from home. No more water cooler chats about your kids and their latest antics. No one to bounce ideas off. No one to tell you that you are doing a great job.
So I would say that initially Company of Women was there to reduce that isolation, to bring women together and to form strong connections with one another, but as we’ve grown as an organization, we’ve evolved too.
The next problem I think we’ve tackled is learning just how to run a business. When you start out, you don’t know what you don’t know and as others will share, there is a lot to learn, especially if you are a solopreneur and can’t afford to hire someone to do the tasks for which you have no expertise.
And that kind of leads to the next problem we’re working to solve – how to take your business to the next level by forming relationships and partnerships that are mutually beneficial.
We are always hearing the phrase “people do business they know and trust” and that’s true not just for customers, but for those with whom you want to collaborate and partner.
At our conference I intentionally place people from the same industry together. That may seem strange to some but I know when I worked as a consultant, I would often partner up with others if I had a large project, or if the work required a skill set I did not have and it worked well.
Plus there is something reassuring when you compare notes with someone who is in a similar industry. You find out you are not alone in the challenges you face, and who knows that person may have just the solution you are looking for.
Bottom line, as the world of business changes, we need to as well so we can tap into and provide the solutions our members need to grow – both personally and professionally.
What problem are you solving? Has it changed over the years? Has your business changed its response? Staying static isn’t the answer.
Company of Women
I have had an eclectic career from running non-profit organizations and being editor of a national magazine, to working for government on women’s issues. In 2003 I launched Company of Women, an organization that supports women in business. A prolific blogger, I also write for the Huffington Post, and several other online publications. I am the author of five books on women and entrepreneurship, and co-author of Good Enough. Embrace who you are. Unleash your brilliance. which is available on amazon.ca In June, 2016 I launched Full Circle Publishing offering one-stop services to get your words out into the world.