It is an important question to ask yourself.   At my Rotary meeting this week, two of the members presented information from Simon Sinek’s book, Start with Why and it started me thinking.

So often they explained, we can tell people what we do, and how we deliver it, but rarely do we share why. How true.  Think about it.  When we first meet a potential client, we can all rattle off the services/products we deliver and as the conversation progresses, explain more about the timelines, costs, etc…  Nowhere do we share why, we are too busy talking about the features and benefits.

We constantly hear that people will buy from people they know, like and trust, yet how can they really get to know us unless we share our passion of how and why we got into the business we are in.

When we explain the why of our business, we are tapping into the feeling, the emotion of what we do. Much of course depends on our answers. You may find when you ask why that you are not as comfortable with your answer as you thought you’d be.

Perhaps you’ve lost some of the passion for what you do.  Perhaps it’s time to change it up or move onto something else. Or perhaps in answering that question, your enthusiasm is confirmed and renewed.

So what’s my why?  First, let me tell you a story.   My father, who was a successful business man, grew up in poverty.  At fourteen he had to leave school to financially help support his single mother who had four sons to raise on her own.

He never forgot his humble beginnings and would often talk to me about “Sense of Balance.”  What did he mean?  He felt that when we are fortunate in life, it was important to level the scales and help those less fortunate so they too had opportunities to succeed in life.

In his business he talked about this all the time, so much so that a friend, a jeweller, gave me a necklace with the scales of justice on one side, and the words sense of balance on the other.  I still have that necklace and in fact had copies made for my daughters as this has been a guiding philosophy in my life and I wanted them to adopt it too.

So what’s my why?

I have been very fortunate in my life and I want to give back and help other women realize their potential, to achieve success on their own terms.  When I started working over 40 years ago, that was my goal and it hasn’t changed.  The audience has… from mothers, teen mothers, women in abusive relationships, women in skilled trades to women entrepreneurs, but my “why” has not changed.

And that’s why I feel so blessed.  I get to do what I love and I believe we’re making a difference.  Thanks Dad.

What’s your why?  Take some time and think about it.  Let me know what you discover.

Anne Day

Anne Day

Company of Women

I have had an eclectic career from running non-profit organizations and being editor of a national magazine, to working for government on women’s issues. In 2003 I launched Company of Women, an organization that supports women in business. A prolific blogger, I also write for the Huffington Post, and several other online publications. I am the author of five books on women and entrepreneurship, and co-author of Good Enough. Embrace who you are. Unleash your brilliance. which is available on In June, 2016 I launched Full Circle Publishing offering one-stop services to get your words out into the world.