Years ago I worked on a research project that looked at what’s effective in parenting and teaching children so they feel good about themselves.  What we discovered was that one effective program was Asset Building.

The premise behind this program was that if we focused on the child’s strengths rather than their weaknesses, the outcome was way more positive.  The child felt good about herself and more willing to take risks and blossomed as a result.

As adults we perhaps need to do the same thing.  Too often we get caught up in what we are not good at, what’s not working, instead of giving ourselves credit for what is.  It is all too easy to get discouraged.

And when you first start your business, you have to wear so many hats – you are sales, accounting, program deliverer, and so on.  But as soon as you can afford it, I recommend you farm out what you are not good at or what feels like a chore to you.

For me, it was bookkeeping. It would take me hours to do something that would be a snap for a professional who knew what she doing.

Often we take what we are good at for granted.  We assume everyone else finds it easy too.  But no. Being technically challenged, I am always impressed with women who can whiz around a computer or the Internet, producing great learning materials.

When I ran newbie groups for women starting out in their business, I would ask them to find out from friends and colleagues what were their strengths, what they admired most. The next week they had to report back. It was always a fun session because frequently they were amazed and excited about what they’d learned about themselves.

They were shocked to learn how much people respected them and what talents they were perceived to have.  My goal was to alleviate some of the self-doubt that can raise its ugly head when we do something new or for the first time.

You might want to try this yourself.  Ask around. It’s like doing an inventory on yourself.

Self awareness is key to success.  When you know your strengths, and focus on them, life can become simpler.   It doesn’t mean that you totally ignore your weaknesses.  We can all learn and improve, but we don’t need to get caught up in the negativity of it and put ourselves down.

We all have unique talents. Take time to tap into and remember what makes you special.  Let’s start 2019 on a positive note.

Anne Day

Anne Day

Company of Women

I have had an eclectic career from running non-profit organizations and being editor of a national magazine, to working for government on women’s issues. In 2003 I launched Company of Women, an organization that supports women in business. A prolific blogger, I also write for the Huffington Post, and several other online publications. I am the author of five books on women and entrepreneurship, and co-author of Good Enough. Embrace who you are. Unleash your brilliance. which is available on In June, 2016 I launched Full Circle Publishing offering one-stop services to get your words out into the world.