I can hear the gentle, pulsing noise but it is in the background and not making a dent into the dream I am having. My husband on the other hand, gets up and starts his daily morning routine.

Five minutes later, some upbeat, loud music starts blaring out of the radio beside me. It takes one rendition of Michael Jackson’s Thriller, before I realize that it’s not my dream, it’s time to get up. Somewhat reluctantly, I admit. And some mornings, it takes several songs before I stir or I need an incentive, like the smell of coffee brewing.

As I reflect on our morning rituals, it struck me that our “wake up calls” are similar to what we need to do when marketing our businesses.

Really? You ask.   Think about it.

For some people, they just need a subtle message and they get it, make the purchase and it’s done. But for others, they need loud reminders and often frequent, one after another, before they hear and see what you have to offer.

In other words, one size doesn’t fit all.

We have to be willing to share our message in different ways so we can reach as many people as possible. These days in our busy, noisy world, we have to realize that the pulsing beat isn’t always going to cut it. For some people, we need to repeat our message over and over again, and say it in different words, as not everyone speaks the same language.

Everyone has different motivations and reasons for making the purchase. You have to appeal to as many as possible.

As you work on your marketing, consider the different ways you can reach your potential customers. By widening your net, you may attract more.

And then there’s the customers who, no matter what you do, will come when they are good and ready. Kind of like sleepers or us on the weekends, when we have no alarms, and we dance to our own drum, getting up when we are rested and ready.

Anne Day

Anne Day

Company of Women

I have had an eclectic career from running non-profit organizations and being editor of a national magazine, to working for government on women’s issues. In 2003 I launched Company of Women, an organization that supports women in business. A prolific blogger, I also write for the Huffington Post, and several other online publications. I am the author of five books on women and entrepreneurship, and co-author of Good Enough. Embrace who you are. Unleash your brilliance. which is available on amazon.ca In June, 2016 I launched Full Circle Publishing offering one-stop services to get your words out into the world.