I usually leave it pretty open as to what I am going to write about in my weekly blog. I prefer to be current, go with the flow and be open.

As I tossed around what I could write … it became clear that the global focus of this week is one of trust. Between what is happening down south and who to believe, and the recent election in the UK – it seems to me that much of our challenge today is building trust, keeping it and not betraying it.

Who do you believe is working in the best interests of your country? Who do you think is putting the everyday person first, or does everyone have their own agenda, one that does not include you? How do you know what is true or what is all smoke and mirrors?

As a small business owner, there are some crucial lessons to be learned from the global political arena. First as you work with your clients and potential customers, it is vital that you build their trust.

Because as is often said, people do business with people that they like and trust. So how do you build that trust?

  1. You are authentic in your dealings with people.
  2. You listen.
  3. You provide what people say they need, not necessarily what you want to provide. In other words, you focus on their agenda, not your own.
  4. You deliver what you say you will deliver. On time. On price.
  5. You are honest about what you can and can’t do.
  6. You care and show your client that you are interested in them as people, not as part of your money train.

Bottom line – you drop your agenda because inevitably it does become a win-win for all.

Another lesson – do not underestimate the power of young people. As we saw in the UK, when you listen, respect and involve millennials, they will support you. Ignore them at your own peril. They are our future. Pay attention.

We live in complicated times. Times when it becomes harder to determine what is truth and what is not. What we can do as individuals and as business owners is be true to ourselves.

Because when we do that, we can sleep at night, knowing we have done our best, we’ve stuck to our values and believe that at the end of day, people will trust in what we say and do.

Anne Day

Anne Day

Company of Women

I have had an eclectic career from running non-profit organizations and being editor of a national magazine, to working for government on women’s issues. In 2003 I launched Company of Women, an organization that supports women in business. A prolific blogger, I also write for the Huffington Post, and several other online publications. I am the author of five books on women and entrepreneurship, and co-author of Good Enough. Embrace who you are. Unleash your brilliance. which is available on amazon.ca In June, 2016 I launched Full Circle Publishing offering one-stop services to get your words out into the world.