I learned an important lesson last week. Never take anything for granted. And yet we do.

What happened? Our water heater broke. No hot water. For seven days. Yes, I’ve been lying low as I haven’t been sure that I was that nice to know! But it wasn’t just keeping ourselves clean, it’s everything else – dishes, clothes, the house.

It reminded me of THE power cut years ago, which took us all by surprise. We couldn’t get gas, or any money out of the bank to pay for that gas. Everyone came to the cruel reality that nowadays our lives depend and rely on hydro.

But what I best remember about that power outage, was that we made do. In fact, we more than made do. Neighbours came over and we shared and barbecued our food. It brought us all together. The candlelight made it all romantic.

There is likely much in our lives that we take for granted… our health, our relationships and our business. Take our customers. How often do you reach out to connect with them? Not to make a sale, but just to say hi, to take an interest in their lives, their business.

I remember one speaker we had who did just that. She realized that she hadn’t sat face to face with her clients in a long time. So she took it upon herself to visit each one. This meant she was travelling a lot, but it paid off.

Now her agenda wasn’t to sell or get new contracts, but that’s exactly what happened. Because she was there in front of her clients and she’d made the effort to connect with them, her company was top–of-mind when new projects came up.

When was the last time you connected personally with your clients? Are you overdue with the personal touch?

Don’t take your customers for granted, because like our water heater, they could dry up and go away.

Anne Day

Anne Day

Company of Women

I have had an eclectic career from running non-profit organizations and being editor of a national magazine, to working for government on women’s issues. In 2003 I launched Company of Women, an organization that supports women in business. A prolific blogger, I also write for the Huffington Post, and several other online publications. I am the author of five books on women and entrepreneurship, and co-author of Good Enough. Embrace who you are. Unleash your brilliance. which is available on amazon.ca In June, 2016 I launched Full Circle Publishing offering one-stop services to get your words out into the world.