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Susan Sommers

Susan Sommers

Wootten & Sommers

I am one of Canada’s leading experts in marketing and media relations consulting and training – an award-winning journalist, speaker, teacher and marketing consultant, with over thirty years of experience in marketing communications.

Susan Sommers + Associates was founded in 1982 and has designed marketing and publicity programs for public and private sector companies and organizations in Canada and the United States. I have developed strategic communications’ plans, special events, publicity campaigns, promotional materials, and new identity programs for such clients as Queen’s University, The Toronto Blue Jays, Designers Ontario, The Second Cup, Moneysworth & Best Shoe Repair, and the Alzheimer Society of Toronto.

As a journalist and author, I have written weekly columns for The Globe and Mail and The Toronto Star newspapers, as well as feature articles for a variety of consumer and trade publications. She is the author of three books on marketing and media relations: Building Media Relationships (Irwin Publishing, 2002), Building Media Relationships, 2nd edition (Oxford University Press, 2008 and Marketing To Win: Strategies and Tools for Non-Profits (Civil Sector Press, 2009).

As a teacher and workshop leader, I have designed and delivered marketing and media relations’ courses through Schulich School of Business’ Executive Program, Carleton University’s Sprott School of Business, Ryerson University, University of Western Ontario, George Brown College, and Humber College as well as teaching marketing and media relation’s courses through the University of Toronto, School for Continuing Studies.

In September 2017, Wootten & Sommers was launched with partner Anne Wootten. We offer training and coaching to entrepreneurs in content creation, presentation skills, networking, and video production.

I am a two-time Marathoner and the author of two books on health and fitness for women: Power Source for
Women: Proven Fitness Strategies, Tools, and Success Stories for Women 45+ (Irwin Publishing, 2010) and Love
Your Body…Embrace Your Life! (Hay House Publishing, 2016).

Content Marketing: The Key to Building Your Brand

Connect your story to your brand and cut through the clutter in today’s marketplace through content marketing. Discover the best content marketing tools to craft your Key Messages into authentic and memorable presentation and video scripts, Elevator Speeches, Tip Sheets, website copy, and media sound bites to differentiate your company from the competition.



Time Length

60 minutes to full-day

Type of Presentation


Key Elements

Present yourself as a trusted expert and advisor in your field.


Increase your profile to attract and retain loyal customers for your products and services.


Use powerful content to start, build, and sustain stronger relationships and partnerships.


Other Topics

  • Relationship-Building in a Digital World
  • Launch Your Personal Brand into a Starring Role on the Media Stage
  • Network to Get Work and Expand your Connections

Thank you very much for your longstanding commitment to our marketing learners– you provided so much value to them with your public relations expertise and to us, as an excellent instructor.

Keri Damon

Director, Business and Professional Studies, School for Continuing Studies, University of Toronto

Susan taught us everything we know about marketing and branding our small non-profit. Measuring just 5 feet, she is a little dynamo who gets it, and knows how to do it all on a budget of nothing.

Jane O’Hare

Chief Development and Marketing Officer, Alzheimer Society of Canada

I’ve always had particular admiration for Susan Sommers. It is her presence in a large room with an attentive crowd fixed on learning all the tips she is handing them with joy, gusto and heart where she really shines. Susan knows her stuff. She has been in the business long enough to appreciate it from both aspects – as the “marketer” and the businessperson. What I appreciate most is her straightforwardness, her practical approach in a world of gizmos and gimmicks.

Carol Gamble

Coach, mentor, PR & media guru; all words to describe this dynamic woman who continues to captivate audiences across North America.

Cynthia O’Neill

President, High Altitude Thinking Inc.

For more information or to book Susan Sommers

Contact Susan

Please note that Company of Women does not handle nor is responsible for speaker bookings.  Please contact speaker direct.