Come January, fitness clubs always see an influx of new members – all anxious to work on their weight and fitness goals – their new year resolutions.

Come February, the appeal has worn off and attendance has died down. Apparently fitness club owners talk about how their business model is often to “get, then forget.”

By that, they mean that yes they want people to join, but if they kept coming instead of dropping off their participation, then the club would have a problem. So they actually want members to forget as then there is less pressure/use on equipment, trainers and the space overall.

In other words, it is all about them, not the customers.

Interesting. I can certainly see a familiar pattern with membership in Company of Women, in that people join, are all gung-ho to come meetings, and perhaps start off earnestly but then as business gets busier and their time is taken up actually making money, they don’t come.

But, unlike the fitness clubs, we actually want you to join AND participate.

We believe that when you stay involved and get connected, not only does more business come your way, but you can benefit from the support and camaraderie of the other women, never mind the information shared and learnt at the meetings.

So as you schedule your weeks, don’t cut out your networking. We don’t want you to forget about us, we want you to participate and join in.

And if you haven’t joined yet… you should.

Anne Day

Anne Day

Company of Women

I have had an eclectic career from running non-profit organizations and being editor of a national magazine, to working for government on women’s issues. In 2003 I launched Company of Women, an organization that supports women in business. A prolific blogger, I also write for the Huffington Post, and several other online publications. I am the author of five books on women and entrepreneurship, and co-author of Good Enough. Embrace who you are. Unleash your brilliance. which is available on In June, 2016 I launched Full Circle Publishing offering one-stop services to get your words out into the world.