Photo credit James White

We tend to think of “no name” as the generic product available at a cheaper price.

But after hearing Scandal and Grey’s Anatomy producer Shonda Rhimes speak, it now has a new meaning for me.

Growing up, her parents made a point of not labelling people, because often those labels stuck, forcing the person to believe whatever they were called – be it stupid, ugly, dumb.

As far as Shonda was concerned even “nice” wasn’t appropriate., as she says, no one wants to be boxed into always being nice. There are times when we don’t feel that way and then we’re trapped into being what we are not.

She is often asked why she writes about strong women. Her answer – all women are strong, some just don’t know it… yet. She takes her no name strategy further. For example, at one time she found public speaking scary. She was afraid, until she decided to reframe her thoughts – public speaking became opportunities. Once she did that, her fear dissipated.

It is the same when people asked her about the obstacles she faced working in a male-dominated film/TV industry. She always found that question difficult to answer – to her, nothing was an obstacle, more her reality.

She believes you don’t need confidence as that implies that you need to know what you are doing. No, what you need is courage.

What you want to do is name your world as your own.

Anne Day

Anne Day

Company of Women

I have had an eclectic career from running non-profit organizations and being editor of a national magazine, to working for government on women’s issues. In 2003 I launched Company of Women, an organization that supports women in business. A prolific blogger, I also write for the Huffington Post, and several other online publications. I am the author of five books on women and entrepreneurship, and co-author of Good Enough. Embrace who you are. Unleash your brilliance. which is available on In June, 2016 I launched Full Circle Publishing offering one-stop services to get your words out into the world.