A few years ago I was nervous and reluctant about doing anything online – be it webinars, videos, interviews. You name it, I backed away, finding all sorts of excuses not to go there.
Fast forward to today, and we here we are – all our programming is online and in August we launch registration for our first online conference. Go figure.
Well I certainly didn’t. And I did have some justifications for my fear of all things online. We seemed to be jinxed with our first attempts – one speaker, who lived on a farm, had a power cut right in the middle of her webinar. Another had problems with her technology and then the funniest, was when we sent out the link after the fact, and unbeknown to us, it was to a porn site.
So as you can see – there was some cause for my resistence. But I have come a long way – from delivering my own online sessions on writing a book to hosting chat sessions on Zoom. Heck, I am even planning to do the launch for my new book online.
And these days, if you don’t go with the online movement, you might as well pack up and go home, because this is the way of the future. Without the online connections, many of us might have gone crazy during this pandemic, craving human contact. Instead, with programs like Zoom, we have stayed connected.
As is often the case, we exaggerate the fears in our head and our worse case scenario rarely happens. Certainly that is my thought as we host a two-day, national summit on October 28 and 29.
One of the great aspects of online, is that you can draw in speakers from across Canada, which is what we are doing, and likewise, hopefully attract a more national audience.
The other part to this online movement, is yes, learn how it works, but you can always delegate it to the experts. You don’t have to know every last detail but instead gather a tribe around you who does.
So dip your toe in the water. You don’t have to jump in at the deep end, but tread water until you are comfortable. If I can do it, so can you.
Company of Women
I have had an eclectic career from running non-profit organizations and being editor of a national magazine, to working for government on women’s issues. In 2003 I launched Company of Women, an organization that supports women in business. A prolific blogger, I also write for the Huffington Post, and several other online publications. I am the author of five books on women and entrepreneurship, and co-author of Good Enough. Embrace who you are. Unleash your brilliance. which is available on amazon.ca In June, 2016 I launched Full Circle Publishing offering one-stop services to get your words out into the world.