We’ve recently been in London, England, navigating the city with its famous underground system. With its 12 lines it is very efficient and gets you from point A to point B most effectively.

Now this is one instance when you wouldn’t want to be colour-blind, as each line has its own colour and often they merge with one another.

We would spend time studying the map to determine the best route, as there were often several route options you could take to reach your destination.

It struck me as we weighed up the odds of going one way versus another that it’s a bit like building your business. You can take a fast route that involves a few diversions or changes along the way (changing lines) and run the risk of getting lost. Or you could stay on board, make all the stops and get there eventually, with no risk of getting distracted or lost.

Which do you do?

On our last foray on the underground, we decided to stay put, yes it took longer, but we were more likely to get there without switching trains and getting potentially lost.

But is slow and steady the best way to build your business? Did we miss out by not exploring other parts of London as travelled around? Did we miss some exciting opportunities?

What do you think? Is slow and steady the way to go or does taking detours lead to a richer experience?

I don’t think there is one right answer. It is very much an individual decision – whether it is travelling in London or building your business. The key is to do what is best for you (and your business).

Have I gone slow and steady with my business? Yes and no. I have tried to be deliberate in the choices I’ve made and when I’ve made them, but there have been times when the shiny new object has caught my attention and I’ve gone with it.

All of this to say that the journey is important, and how you reach your destination is up to you.

Anne Day

Anne Day

Company of Women

I have had an eclectic career from running non-profit organizations and being editor of a national magazine, to working for government on women’s issues. In 2003 I launched Company of Women, an organization that supports women in business. A prolific blogger, I also write for the Huffington Post, and several other online publications. I am the author of five books on women and entrepreneurship, and co-author of Good Enough. Embrace who you are. Unleash your brilliance. which is available on amazon.ca In June, 2016 I launched Full Circle Publishing offering one-stop services to get your words out into the world.