Several months ago I wrote about how eight different women’s organizations were coming together to plan a joint event for International Women’s Day in Burlington.
Five months later I am thrilled to report what a positive experience this has proven to be. Each member is bringing her particular skill set to the project and we are having fun pulling the event together.
It truly speaks to the power of partnerships as you get to not only draw on each other’s area of expertise, but when we brainstorm together the ideas just flow and we end up being so much more creative. Plus as a collective we know just so many more people to draw into the event.
How do you make such a collaboration work for your business?
- Think of a project which might be overwhelming to undertake on your own, but with a partner it would more likely happen.
- Who do you know who is trying to reach the same target audience as yourself?
- Do you like, respect and trust that person? Mutual respect is key to making a collaboration work.
- Do you have similar goals and values? Not sharing the same values or end goals can undo a partnership. Be clear from the start what you want out of it.
- Date first. Choose a smaller project to test the waters rather than leaping in at the deep end and finding out down the road that it’s not working.
- Choosing a charity to support is one way to neutralize any competitive instincts that may arise. When you are working together to benefit others, then it becomes easier to agree and focus on the end goal.
- Be prepared to share the air. Everyone comes with a different perspective and not everyone looks at a situation in the same way. Be open-minded.
- Celebrate. After our March 4 event, I know we will want to celebrate the collaboration. Make sure you take the time to make that happen.
And as for the actual event – stand by for a shameless plug. It’s March 4, 5-9pm at NUVO Network, 1295 North Service Road, Burlington. Our focus is on women and leadership. Tickets are available at bit.ly/IWD2020Burlington.
Company of Women
I have had an eclectic career from running non-profit organizations and being editor of a national magazine, to working for government on women’s issues. In 2003 I launched Company of Women, an organization that supports women in business. A prolific blogger, I also write for the Huffington Post, and several other online publications. I am the author of five books on women and entrepreneurship, and co-author of Good Enough. Embrace who you are. Unleash your brilliance. which is available on amazon.ca In June, 2016 I launched Full Circle Publishing offering one-stop services to get your words out into the world.