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Laura Beauparlant

Laura Beauparlant

Lab Creative

Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry. As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients.

For over 15 years, Laura has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding.

IT’S ALL ABOUT CHEMISTRY: Why Brands Succeed or Fail

How do you build a business that stands out, is memorable and builds trust with your audience so that your business is the only choice? You start by creating an authentically human brand– a brand that deeply aligns with your values and those of your ideal client.

Join Laura Beauparlant for this engaging, interactive and thought-provoking talk and learn what a brand is, what your brand is really saying and why the key to success is chemistry.



Time Length

45 minutes

Type of Presentation


Key Elements

Why creating an authentically human brand is the key to branding success.


What makes a brand compelling and build chemistry with your dream clients.


Understand what your brand is really saying and how to make memorable, stand out and build trust with your audience.


Other Topics

  • BRANDING MISTAKES: And How to Cure Them

Laura presented at the City of Toronto’s Small Business Marketing Forum to a sold out crowd. She was engaging, interactive and with many valuable insights for our audience. Her session definitely contributed to the success of our event.

Margie Galarneau

City of Toronto

Laura was one of the highlights of our annual conference. She had over 50 women stop and think about their business in a new way and she was both professional and inspiring. Her talk was the perfect blend of informative and interactive. She left our attendees wanting more, which is the mark of a great speaker. We hope to have her back again for future Mamas & Co. events.

Lianne Kim and Emma Rohmann

Mamas & Co

Laura was a speaker at our Spring 2019 Toronto Entrepreneurs Conference and Tradeshow. She brought a fresh perspective and valuable insight in regards to brand chemistry and development to our audience of entrepreneurs and business leaders. It was clear that our audience was engaged throughout her entire presentation – actively taking notes, chuckling along during her personal anecdotes and asking questions afterwards. Laura’s industry knowledge, creative background and positive outlook made her the perfect speaker for our event. We would enjoy the opportunity to work with her again and highly recommend her for future speaking engagements!

Lindsay Ireland

Marketing & Events Manager, TorontoJobs.ca

For more information or to book Laura Beauparlant.

Contact Laura

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