Have you de-cluttered your wardrobe recently?
You know – tossing out the items you haven’t worn in two years? Parted company with the pants that don’t fit any more or ditching the clothes you bought for a special occasion, and haven’t worn since?
Well I did that this weekend, but it was my database that I cleaned out. I removed those who have been on the list since 2017 but done nothing since. I deleted folks who have maybe been once for a special event, never to return and I cut off those that really didn’t fit anymore.
It was very freeing. It brought our database down to those who get what we are doing, who have shown us they want to be around and who connect with us on a regular basis. And then there are those who feel like old friends, like our comfy sweats, they stayed for sure.
Just like our clothes, we can hang onto relationships for all the wrong reasons, perhaps hoping that things will change, and they will come back to us. But our lives evolve and while it was a walk down memory lane, revisiting happy times with people from the past, it was time to let go.
They can always come back, our doors will be open.
We can get caught up bragging about the number of people we have on our mailing list or Facebook group but that’s just a number and if your list is made up of people who don’t respond or are not really interested in what you are doing – I have to ask, what’s the point?
Better, I believe, to surround yourself with people who truly get what you are doing and want to be part of your community. Quality vs. quantity.
Back in the day, when we had to mail out any information, we would have quickly cut off those that generated no return. It cost money. But you know what, having a large database full of people who don’t open your emails, costs money too.
Maybe it’s time to de-clutter your database or Facebook group. Think about it. It gives you room for more folks who really want to be part of what you are offering or want to be part of a group that supports each other, rather than one where it is everyone for themselves.
Company of Women
I have had an eclectic career from running non-profit organizations and being editor of a national magazine, to working for government on women’s issues. In 2003 I launched Company of Women, an organization that supports women in business. A prolific blogger, I also write for the Huffington Post, and several other online publications. I am the author of five books on women and entrepreneurship, and co-author of Good Enough. Embrace who you are. Unleash your brilliance. which is available on amazon.ca In June, 2016 I launched Full Circle Publishing offering one-stop services to get your words out into the world.