Verity Club
111 Queen St E
Toronto, ON
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Date & Time

September 19, 2017
9:00 – 11:00 am


$30 members
$35 non members
Register early and save
cancellation policy

For entrepreneurs, effective communication in the digital world is based on having strong content packaged in a way that gets your clients’ and customers’ attention.

Many of us have adopted some of the tools of social media – Twitter, Facebook, LinkedIn etc, but these tools can only take us so far without a focused direction.

Successful digital marketing doesn’t happen overnight, but it can happen a lot faster and easier if you have a content marketing strategy.

In this presentation we’ll provide a brief introduction to content marketing, introduce the components of a solid content marketing strategy, and share some secrets and practical tips for success used by the professionals. We’ll also provide a template that you can use to plan your next steps to save you hours online and get results.

Please Note that you must
pre-register for this event.


Merrill Matthews

Merrill Matthews

Insights Group

As principal of Insights Group, founded in 2003, Merrill Matthews brings more than 20 years’ worth of expertise in the facilitation, design and execution of customized strategies in change management and organizational communications. She has shared her expertise with clients in a variety of industries including leading financial, health care, professional services organizations and other Canadian and American companies.

Merrill is a member of the Human Resources Professionals Association (HRPA), the International Association of Business Communicators (IABC), and the Association of Change Management Professionals (ACMP). She has received awards from both IABC and the Canadian Public Relations Society for her work. Merrill holds a Bachelor of Arts degree from Dalhousie University and a Bachelor of Public Relations degree from Mount Saint Vincent University, and served as a part-time instructor in the Public Relations program at Humber College.


Cancellation Policy: Refunds or credits will only be issued if the reservation is cancelled 72 hours prior to the event. An administration fee of $10 will be charged for any refund or credit processed.

Verity Club