Don’t give up. Keep your options open by Anne Day

<span class="entry-title-primary">Don’t give up. Keep your options open</span> <span class="entry-subtitle">by Anne Day</span>
At my daughter’s home, a tall tree was struck by lightening during a storm.  Upon inspection, it was found that there was a huge crack, from top of the tree to the trunk at the bottom.

Now, it’s a beautiful tree that stands tall, blocking the view by the neighbours into their back yard. They enjoy the privacy that it offers.

What to do?  A tree arborist came to inspect the damage and they were given two choices.  Strap the tree to support it, and hope it stays ok.  Or cut your losses and chop it down.

Their decision – both – and a third option was developed.  Strap the tree and in the fall, when the privacy it creates isn’t so vital, take it down, which shows that decisions don’t always have to be so black or white, there may be a grey solution that gives you the best case scenario.

This story resonated with me as I think about the dilemma that many small business owners may be facing after the pandemic.  Do they cut their losses, and just close or do they strap it together and pray it will last?

But perhaps there is a third option here too. Yes, it could be argued that they are delaying the inevitable, but are they?  Perhaps in the months ahead they will have replanted what they are doing, found another option and in essence, they are buying themselves some time, before making a final decision, just like my daughter and her tree.

At the end of the day, it is unlikely that the tree will survive the damage done, but giving it a few more months, helps everyone to adjust, get used to the inevitable outcome, and perhaps even find a replacement, albeit not as tall.

Likewise, a business damaged by lockdown, can perhaps be revived in a different way, when given time to regroup and re-configure the next step in its journey.

And who knows, the outcome could be even better than the original business.

I guess my message is don’t throw in the towel too quickly.  You may have the embers to start another business that fires you up.

Anne Day

Anne Day

Company of Women

I have had an eclectic career from running non-profit organizations and being editor of a national magazine, to working for government on women’s issues. In 2003 I launched Company of Women, an organization that supports women in business. A prolific blogger, I also write for the Huffington Post, and several other online publications. I am the author of five books on women and entrepreneurship, and co-author of Good Enough. Embrace who you are. Unleash your brilliance. which is available on In June, 2016 I launched Full Circle Publishing offering one-stop services to get your words out into the world.