until it doesn’t.
Years ago when I was first diagnosed with breast cancer, denial was my friend. It helped me cope with what was ahead, and I told myself that this wasn’t serious, I wasn’t going to die because I had too much to do, thank you very much. And frankly, the whole thing was inconvenient.
They say that having a positive attitude helps. And I did, but it wasn’t really based on reality. I was ducking from the truth.
Thing is, it catches up with you. As I have learned recently over another health hiccup. You can choose to be cavalier and avoid dealing with it, but at the end of the day, you have to face it head on, and likely by then the situation is worse and you have to take more drastic measures.
And it is the same with business. You can know deep down that something isn’t going well, but avoid facing this reality. So you postpone making that drastic decision to stop, to pull out or make decisions to alter the course.
I know I did that with our magazine Company, I kept it going far too long and it wasn’t until I honestly looked at the bottom line, that I knew I had to stop publishing it. It was my pet project but I should have done it way earlier.
Is there something in your business that needs pruning? Can you perhaps salvage part of it, or should it be removed altogether? Trouble is if you ignore the problem, it isn’t going to solve itself. You do need to deal with it and make changes, otherwise, you are delaying the inevitable and it dies its own death. Better to be in charge, and make decisions that work best for you.
It is also important to pay attention and not ignore the red flags. If you leave it too long, you limit your choices and options. Stop. Take a close look at what is happening, and take action.
And there’s always good news afterwards, it’s just sometimes you have to look hard for it.
Company of Women
I have had an eclectic career from running non-profit organizations and being editor of a national magazine, to working for government on women’s issues. In 2003 I launched Company of Women, an organization that supports women in business. A prolific blogger, I also write for the Huffington Post, and several other online publications. I am the author of five books on women and entrepreneurship, and co-author of Good Enough. Embrace who you are. Unleash your brilliance. which is available on amazon.ca In June, 2016 I launched Full Circle Publishing offering one-stop services to get your words out into the world.