Dee Boswell-Buck always had a passion for entrepreneurship. In 2001 she launched DeeBozzz Silks where she handpainted silk scarves and sold them in popular artisan shows in Ontario. Dee found that working full-time and using her vacation to work her side hustle made her a little tired and the cost of being in an artisan show could be as high as $1800.
She decided that there had to be a better way to grow her business in a cost-effective manner and efficiently online in the online space.
Dee went back to night school to learn how to build a website through html. She expanded online before social media and by 2008 had her work sold in over 100 gift shops in North America.
While on maternity leave she began her mom group The Mamalicious Mamas on and offline. When she returned to work she had over 400 members. This sparked her journey to go back to night school to become Certified in social media marketing.
Dee left her job of 26 years to become a full-time business owner of Boswell-Buck Creative where she helps business owners to use online strategies to increase their visibility and obtain leads.
* Studies show that between 70-80% of people research a company online BEFORE visiting a small business or making a purchase with them.
* 96% of SMBs say they use social media in their marketing strategy
* Almost half of small businesses online, do not have a formal social media marketing strategy in place.
Social media marketing is one of the best and inexpensive ways for business owners to connect with their audience.
There is data to help you to choose the right platforms. Data to help you to choose the most successful ways to connect and engage with your ideal client. There is data to help you decide if you should pivot, stop or start a marketing strategy.
Gone are the days of posting on social media “all willy nilly”.
Today we are going to go behind the scenes and break down Instagram Insights.
You will learn how it can help you make better decisions with regards to what you share and how it can help you connect to your prospects.
Type of Presentation
The importance of a social media strategy
Ways Instagram can connect you to your ideal client
How Instagram drives traffic to your website
- Your Website. Drive Traffic, Connect, Convert
- LinkedIn: Connect with what you post
- Instagram Stories: Grow Your Brand
The world of social media was made better by attending Dee’s workshop. Not only did she clearly explain but also shared tips and tricks that I have been able to implement myself. One of the best workshops, informative, interactive and enlighteningMichelle Ryckman
I really enjoyed the seminar yesterday on Instagram hashtags. I learned a lot and will be putting them to practice ASAP.Illian Miller
I have had heard Dee speak on a panel of Social Media experts and also attended a few of her workshops on LinkedIn, Instagram and Facebook. She brings a unique approach that not only shows her passion for Digital Marketing, but she provides tools and resources that are really geared towards simplifying it all for her clients and audience in order to grow their businesses. She really knows her stuff – I highly recommend her!Christen N. James
Please note that Company of Women does not handle nor is responsible for speaker bookings. Please contact speaker direct.