This event will be taking place online


Date & Time

August 11, 2020
1:00 PM – 2:30 PM  


$30 Member (Aug 10th only)
$50 Member (the series)
$35 Non member (Aug 10th only)
$55 Non member (the series)

Build a dynamic Media Room on your website to market directly to traditional media and bloggers and to generate ongoing support and coverage.


Goals of the Online Media Room

  • Share your knowledge
  • Get noticed
  • Attract new clients
  • Gain expert status
  • Recognized as an authority in your field
  • Control the messages
  • Call to Action

Create compelling content to get noticed and supported:

  • Your bio
  • Company backgrounder and Fact Sheet
  • Fact Sheet
  • Media releases and Media Alerts, archived by date
  • Story ideas for different types of media
  • Media coverage
  • Photos and videos
  • Upcoming events
  • Call to Action

Please Note that you must
pre-register for this event.


This is the 2nd part of a two-part series. The first session will be on July 14.  It is not mandatory to take both.



Anne is one of Canada’s leading experts in presentation skills. Her unique approach to teaching and coaching stems from a three-decade career in the entertainment industry. She is well-known for her work as a producer, teacher, writer, speech coach, business image consultant, and special events consultant. Anne is a certified Corporate Etiquette and International Protocol Consultant. In 2013, she received her training and certification from the Protocol School in Washington®, the most highly regarded business etiquette, image and international protocol school in North America.



Susan is one of Canada’s foremost marketing and media relations experts. Through her public relations firm, susansommers + associates, Susan organized marketing and publicity campaigns for high-profile clients, including the Toronto Blue Jays and Queen’s University. As an author and journalist, Susan is the author of three books on Canadian marketing and media relations and has written weekly columns for The Globe and Mail and The Toronto Star newspapers. She was a marketing instructor at the University of Toronto, School for Continuing Studies for over 20 years.


Cancellation Policy: Refunds or credits will only be issued if the reservation is cancelled 72 hours prior to the event. An administration fee of $10 will be charged for any refund or credit processed.